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As a handyman, you are an expert in your field – you know how to fix things and make them work again. However, even the most skilled handyman will struggle to find and retain clients if they don’t have a solid marketing strategy in place.

In this article, we’ll explore some of the handyman website design best practices and marketing it in more detail and how you can use them to grow your business and outrank your competition.


Handyman website design best practices

Understanding Your Target Audience

The first step in any marketing campaign is to understand your target audience. Who are the people you want to reach, and what are their needs and pain points?  This is one of the handyman website design best practices.

For handymen, this will typically include homeowners and property managers who need repair and maintenance work done on their properties.

By identifying your target audience and understanding their needs, you can create a marketing message that resonates with them and encourages them to choose your services over those of your competitors.

One way to gain a deeper understanding of your target audience is to conduct market research. This can include surveying potential clients, analyzing industry data, and studying your competitors.

By gathering this information, you’ll be able to identify key demographics such as age, income, and location. You’ll also be able to gain insight into the types of services that are in high demand and the pain points that your target audience is facing.

Local Handyman SEO

Handyman Website Design Best Practices to Building a Strong Online Presence

With the majority of consumers now turning to the internet to find local businesses, it’s essential that you have a strong online presence. This means having a website that is easy to navigate, informative, and visually appealing, as well as being optimized for search engines.

It also means being active on social media, especially platforms like Facebook and Instagram where you can connect with potential clients and showcase your work. Yet another handyman website design best practices

Having a strong online presence will give you visibility in the search engines, making it more likely that your potential clients will find you when they’re searching for handyman services in your area.

This can be achieved through Search Engine Optimization (SEO) tactics such as creating high-quality content, optimizing your website for keywords, and building backlinks. It’s also important to make sure your website is mobile-friendly and easy to navigate on different devices.

Offering Unique and High-Quality Services

In order to stand out from your competition and attract more clients, you need to offer unique and high-quality services. This means going above and beyond what your competitors are offering and providing an exceptional customer experience.

For example, you could offer a satisfaction guarantee or a free consultation service. This will help you to differentiate yourself from your competition and build a reputation for excellence. Make sure you don’t miss this in your handyman website design best practices.

You can also differentiate yourself by offering specialized services that your competition may not be offering. This can be anything from a specific type of repair or renovation to a unique service such as eco-friendly or energy-efficient solutions. By offering something unique, you’ll be able to attract a specific niche of clients who are looking for those types of services.

Beset Handyman websites

Leveraging Word-of-Mouth Marketing

Word-of-mouth marketing is one of the most powerful forms of marketing available to handymen. When your clients are happy with your work, they’ll be more likely to recommend you to their friends and family. This is why it’s so important to provide excellent customer service and ensure that your clients are completely satisfied with your work.

You can also leverage word-of-mouth marketing by asking your satisfied clients to leave reviews on your website or social media platforms. This will provide potential clients with a sense of trust and credibility, as they will be able to see the positive experiences other people have had with your services.

Utilizing Direct Mail and Email Marketing

Direct mail and email marketing can be an effective way to reach potential clients and keep current clients engaged with your business. By sending out regular newsletters, promotions, and special offers, you can keep your business top-of-mind and attract new clients. Additionally, by segmenting your email list, you can target specific groups of clients with tailored messages that are more likely to resonate with them.

When creating your direct mail or email marketing campaign, it’s important to make sure your message is clear, concise and visually appealing. Use high-quality images and graphics to grab the attention of your target audience and make sure your message is easy to read.

Utilizing Referral Programs

Referrals can be an effective way to increase your client base and outrank your competition. By creating a referral program, you can incentivize your current clients to refer their friends and family to your business. This can be done by offering a discount or a special promotion for every referral made.

A referral program can be a win-win situation for both you and your clients. Your clients will appreciate the opportunity to save money, while you’ll be able to increase your client base and get more business.

Handyman diagram

Use of diagrams

In the above diagram, it demonstrates the flowchart of handyman marketing. The flowchart starts with identifying the target audience and understanding their needs. Then it moves to building a strong online presence, offering unique and high-quality services, leveraging word-of-mouth marketing, utilizing direct mail and email marketing, and referral programs. Each step is essential to outrank your competition and grow your handyman business.


In conclusion, handyman website design best practices are essential for any handyman looking to grow their business and outrank their competition. By understanding your target audience, building a strong online presence, offering unique and high-quality services, leveraging word-of-mouth marketing, utilizing direct mail and email marketing, and referral programs, you’ll be able to attract more clients and grow your business.

With the right marketing strategy, you’ll be able to outrank your competition and establish yourself as the go-to handyman in your area.  If you need any help please contact SEO Native for competitive prices, just let us know what you desire.